Everyone talks about curb appeal—so much so that builders tend not to take it seriously. But let’s look at the market. Costs of land and materials are so similar that your price per square foot is almost exactly the same as your competitors. You are both offering about the same number of rooms, similar room sizes and the same amenities. So all that you really have to offer to make your home stand apart is how it looks and more importantly how it feels.  The point is that emotion is perhaps more important than square footage. And the key to emotion is color.

The biggest trend in color is color itself. Today people are crazy for color. The Color Marketing Group, the international group that forecasts and tracks color trends, says “Color sells. And the right color sells better.” This is true today in every single product and market in the country. People don’t want the same old, same old. And a fresh look of color is much more desirable.