The biggest trend in color is color itself. Today people are crazy for color. The Color Marketing Group, the international group that forecasts and tracks color trends, says “Color sells. And the right color sells better.” This is true today in every single product and market in the country. People don’t want the same old, same old, and a fresh look of color is much more desirable. An expert color consultant makes it their business to know trends, what fits each neighborhood and development and looks at each project with a fresh eye, recommending the right color. That sells!