Everyone talks about curb appeal—so much so that builders tend not to take it seriously. But let’s look at the market. Costs of land and materials are so similar that your price per square foot is almost exactly the same as your competitors. You are both offering about the same number of rooms, similar room sizes and the same amenities. All that you really have to offer to make your home stand apart is how it looks and more importantly how it feels. The point is that emotion is perhaps more important than square footage. One key to emotion is color.