Caution shopping center owners. You never want to get on the wrong end of a color trend. A local megastore chain painted its building mauve—right at the end of the mauve craze. Because the color trends changed, by the end of the first year of its re-opening, the store looked 10 years old. As experts in color trends, we can guide retail center owners in the right direction. The point of paint in a mall-revival process is to make changes with color when you can’t—or don’t need to—undergo an architectural rehab. With the right paint color you can turn your maintenance dollar into a marketing dollar and make a center look fresher, cleaner, more dynamic and dramatic—all with paint.