Viewing entries tagged
exterior color details

Making an Impact on Buyers

Making an Impact on Buyers

As with any project, shopping centers are multi-faceted in their approach to marketing. There is a similar concern for curb appeal as with any business or residential property interested in attracting buyers. We work hard at creating a design solution steered at making the right statement for property owners and feel that the use of color is the most effective way to do this within a budget. 

Retail needs to be a bit muscular. There needs to be a nuance to exterior color choice for these particular buildings and it will be absolutely critical to its success in drawing potential customers. Read more of our thoughts on “The Color Factor” in the retail environment in this article in Buildings magazine.

Here is an example of how a center’s monument sign gained new life as we packed some punch into its signage and allowed this marketing structure to make an impactful statement with color.

We have Doors!

We have Doors!

We have been strolling the neighborhood for signs of new growth. This is an area of great diversity and there are homes being renovated and parks being constructed. There are bike lanes being added and food trucks being converted into restaurants. It is busy! And that is great news for us business owners and in general, for those of us invested in this thriving cultural scene.

We blogged about the row homes we designed exterior schemes for and promised to update you with their progress. Well... WE HAVE DOORS! And dogs in the windows and all kinds of activity on the street front. It seems they have attracted a number of folks interested in living in the thick of the city and in the heart of a great art district as well. Our colors seem to be setting the right tone and appealing to a great community—and that was exactly our hope for this project.

Enjoy these updated images! 

PRO TIP: WHY USE SATIN

PRO TIP: WHY USE SATIN

Reasons to use a Satin finish instead of a flat finish on buildings (Commercial or Residential):

 - The colors look richer and have more life.

 - The finish is stronger than flat.

 - Flat finishes have a tooth which holds dirt. The shinier finish of satin paint allows the dirt to wash off making your buildings stay cleaner and feel newer.   

Telling A Story

Telling A Story

When we begin the process of consulting with a homeowner on a new design scheme for their home's exterior, we look at their photos first—or in many cases, here locally—we visit them at their home so we can see it in person. Our clients are tasked with providing us with a visual story of their home—and they usually do a thorough job as it is something they look at and notice daily.

We try to really take in and imagine what this home looks like—both as a whole composition and also in its parts and pieces. The architecture reveals itself and therefore so does its story. This is the place where our design direction takes off.

The first thing we do is ask ourselves, "What is this house trying to say?" There is always a prominent message and our path to color is inherently grounded in this statement.

With this story in mind, we then investigate what the homeowner has relayed to us in their questionnaire. They have responded to questions on color, mood, surrounding environment and desirable degrees of detail. There are usually more clear responses about what people don't like and that can be just as helpful.

Our next step—the critical one and the true design challenge—is to take that initial story and translate our client's needs into that. Our goal is always to have our homeowner be happy everyday they come home—but we also are architectural color experts and ultimately hope to present the true message of what that house can be. It is a wonderfully unique and creative solution that is required and that we strive to provide for our clients—AND is the reason why our role is so important as Storyteller/Consultant/Designer.

Online Resource for Homeowners

Online Resource for Homeowners

We get calls and emails on a fairly consistent basis from homeowners who are looking for advice on specific painting issues—whether they are wondering what time of year to paint or attempting to paint an appropriate color sample on their home. We want to make sure each customer or DIY'er is armed with helpful information. A great resource we often reference ourselves is a website with a wealth of knowledge and practical advice—The House Painting Guide

The House Painting Guide is a valuable tool for researching information on painting your home—from learning about the painting process to specifics on the actual paints themselves. You can get started in your home renovation with the help of this website's tools and tips—and as they suggest, turn to expert color consultants—The Color People—for our added design expertise and experience in the field of exterior architectural color in order to complete the vision you have for your home.

Here are a few of the comments and reviews from clients we have worked with in designing a custom color scheme for their homes. 

“I do believe we have the best looking, most tasteful house in town!  I would have never thought of these colors, but they work so well.  I have been delighted with the results - it approaches a perfect match of color to my sensibilities.”   - Keith

“Your service saved us alot of headaches and near misses.  Although my husband and I have a good design sense, I knew instantly from seeing your color choices and placements that they would work, without even having to see the final result.  Thank you again for your artistry and professionalism!”   - Katherine

“It takes a real expert to not only choose compatible colors but to arrange them tastefully and with respect to what is authentically correct and appealing.  We are extremely satisfied with The Color People and would enthusiastically recommend you to anyone!”   - Barry

“Every time I drive up to our home, I appreciate your amazing talents!”   - Libby

PRO TIP

PRO TIP

PRO TIP:

Dark colors go on the bottom - light ones on top! That is because people perceive dark as being heavy and if the heavy part is not at the bottom the building will feel disconcertingly top-heavy.

It’s time for homeowners to get back into shape—so muscle up, grab the phone (or click on the CONTACT US NOW button on our homepage) and seek professional help with your home’s exterior renovation! You only have one chance to make the right impression and that is what The Color People are expert at.

Palm Springs, California

Palm Springs, California

I just returned from a trip to Palm Springs, California. As anticipated, I found a renewed sense of architectural richness and variety and beyond that, a renewed faith that there are indeed people and places living in color. They are not afraid to use this powerful tool and creative force of color in every possible outlet.

There is an energy in the culture, the landscape and in the overall spirit of this special locale. Not only does great and renown architecture exist here and continue to develop with new construction and design—but you find this unique energy in the simplest of products and settings as well.

There is a thriving scene of sophisticated travelers, retirees and locals alike. You can tell that there is a great pride in the city's innovative and edgy purpose. It makes you truly appreciate how uninhibited design evolution can create an environment we long to be in.

In the coming weeks we will be featuring imagery from these travels on our various social media platforms (Facebook, LinkedIn, Pinterest and Instagram) so please check them out—enjoy and put Palm Springs on your destination wish list.

Rendering

Rendering

Most of our clients—both residential and commercial—tell us that their biggest challenge is visualizing a new color scheme working on their building. A tool we sometimes use toward easing this struggle is rendering. We would render all day long if we could but ultimately it can truly be more deceptive than helpful for some.

Our work requires us to imagine a home, a building or an whole community and all of its parts and pieces in a different light. We envision a project with an entirely new look and appeal. We consider the architecture, the market, trends and of course, the customer. Most of the time our creative process includes some form of rendering—whether we are looking at actual colors or simply planning in black and white where a contrast or variation in colors should occur. Some renderings could be loosely sketched while other buildings are better shaped and illustrated using computer programs.

We are certainly aware that many of us are visual learners and can relate better to an image when processing a new idea. Some people never even look at a picture or plan and rely solely on verbal descriptions. We employ many practices in communicating with our clients. There are times when it makes total sense to present a detailed rendering of a building. And there are other times when providing a plan for the new scheme and a folder of paint swatches is appropriate. But in each case there is a most crucial piece to the equation—in achieving the best results in visualization or understanding—and that is SAMPLING. We can not stress enough how important it is to sample the actual colors on the actual building. The factors that shape your perception of a color scheme are great—from light and time of day to the scale of which those colors exist. Therefore seeing colors on a computer drawing could create a very different experience for someone versus seeing it live and in person on a structure right in front of them. We always encourage and specify the LIVE version and go into great detail about how to do this in the most effective way possible.

Like I said, we would love to sketch and paint and render all day long but we want our homeowners, business owners and apartment community managers to get the most out of what we have designed for them—and to be able to successfully visualize what kind of impact it will make on their building. In the example we provide below there was a computer rendering done with great attempts at getting as close as possible to what the new color scheme would look like on the building. It is always an approximation of course and even with the best technology there are challenges in representing the existing and updated materials and finishes. I think the rendering does a fair job but looking at the actual paint job you can tell that the computer version lacked some of the subtleties and nuances of the design. Renderings are meant to assist and complement the presentations of our designs but in the end we trust that our ideas and work will be seen in the best and truest light (the light of day!).  

Providing Resources to Homeowners

Providing Resources to Homeowners

The Color People is one of the longest standing and most trusted resources for the premier publication for homeowners and historians alike—Old House Journal. We have been recognized in numerous articles over the years and called on by readers on a consistent basis.

The Color People has been a regular resource for the magazine's list of products and services valuable to homeowners, builders, architects and historians. Now we are proud to have been included in the Old House Journal Online Product Information Resource. Take a look in the Professional Services and Contracting category and make the most of a wealth of knowledge and experience in the field of design.

Working Together

Working Together

Like many historic neighborhoods across America, older neighborhoods are seeing an influx of new architecture—most of which are architectural styles divergent from what currently exists. The challenge is to make the old work with the new and vice versa. When choosing a body color, it is important to take note of the surrounding houses. If they are light you do not want to use a color darker than a mid-value, as it will look out of place and stand out like a sore thumb. You can also pick up similar tones from a nearby property to give a nod to new construction, such as using wood tones from a new apartment building. You can highlight the differing construction materials using subtle details and colors. You want the new colors of a house to make it feel right at home—nestled between the past and the future, working beautifully with both.

Apartment Homes

Apartment Homes

The operative terminology in the building industry today is apartment HOMES. In today's stressed out world people are seeking a home—a place that provides them with a sense of relief and a place to refresh and renew themselves. For this reason it is important that your community feel comfortable. The key to this is to use warm colors and colors that relate to the surroundings and the materials used in your building materials, like the brick and stone.