As with any project, shopping centers are multi-faceted in their approach to marketing. There is a similar concern for curb appeal as with any business or residential property interested in attracting buyers. We work hard at creating a design solution steered at making the right statement for property owners and feel that the use of color is the most effective way to do this within a budget.
Retail needs to be a bit muscular. There needs to be a nuance to exterior color choice for these particular buildings and it will be absolutely critical to its success in drawing potential customers. Read more of our thoughts on “The Color Factor” in the retail environment in this article in Buildings magazine.
Here is an example of how a center’s monument sign gained new life as we packed some punch into its signage and allowed this marketing structure to make an impactful statement with color.