Viewing entries tagged
color consulting

Branding the Way We Live

Branding the Way We Live

We are seeing a heightened awareness from consumers about what they want in a product these days. Buyers desire a truly unique touch and reflection of their own personal tastes in everything—from food to clothing to the cars they drive.

This need for individualized experiences and personalized purchases bleeds into the crafted lifestyle concepts that we are seeing more of in single and multi-family housing.

The trend is toward designing, building and renovating buildings in a highly stylized way for all types of residents. There are themes branding the overall architecture, not to mention interior and exterior color. The community and family aspect is driving a branded and experiential development. 

Along with this more holistic and connected system is a great need for color. We are seeing color being tied to the entire community whether it's an apartment property or a new homebuilder project.

It's uniqueness that managers and developers are using to attract residents and that is where we, as color consultants, play an integral role. It is exciting to see this market driving the need for color and the use of color in more sophisticated applications.  We are your ambassadors for color and it is our goal to design successful and sustainable color schemes for all kinds of building exteriors.

Finesse at its Finest

Finesse at its Finest

Sometimes a complete overhaul can be a scary picture to paint for community managers. The success of a multi-family property's re-branding is more often in the finesse of color correction. Using the existing architectural elements and even the current theme or tone that has been set can be the most effective and economical way to add curb appeal.

This article we published in Units Magazine, "Color Correction," and the example used within it is a great representation of working smarter—and using a level of finesse in exterior color design that is savvy and conducive to our client's needs.

The creative solutions we bring to the table as architectural color consultants do not only allow for a positive ROI for owners and managers—they set communities apart and ahead in the market.

In Our Opinion

In Our Opinion

Most people would say that we have a pretty strong opinion about the color White. When we were approached by The Wall Street Journal to give our take on the white-walled leanings of social media platforms such as Instagram, we got the chance to explain our misgivings on this particular trend.

Read The Wall Street Journal article by Abbey Crain, "Why White Walls Are Instagram Gold" and find out why we disagree with the popular staging techniques and what direction we offer instead for greater success in the use of color.

PRO TIP: WHY USE SATIN

PRO TIP: WHY USE SATIN

Reasons to use a Satin finish instead of a flat finish on buildings (Commercial or Residential):

 - The colors look richer and have more life.

 - The finish is stronger than flat.

 - Flat finishes have a tooth which holds dirt. The shinier finish of satin paint allows the dirt to wash off making your buildings stay cleaner and feel newer.   

Telling A Story

Telling A Story

When we begin the process of consulting with a homeowner on a new design scheme for their home's exterior, we look at their photos first—or in many cases, here locally—we visit them at their home so we can see it in person. Our clients are tasked with providing us with a visual story of their home—and they usually do a thorough job as it is something they look at and notice daily.

We try to really take in and imagine what this home looks like—both as a whole composition and also in its parts and pieces. The architecture reveals itself and therefore so does its story. This is the place where our design direction takes off.

The first thing we do is ask ourselves, "What is this house trying to say?" There is always a prominent message and our path to color is inherently grounded in this statement.

With this story in mind, we then investigate what the homeowner has relayed to us in their questionnaire. They have responded to questions on color, mood, surrounding environment and desirable degrees of detail. There are usually more clear responses about what people don't like and that can be just as helpful.

Our next step—the critical one and the true design challenge—is to take that initial story and translate our client's needs into that. Our goal is always to have our homeowner be happy everyday they come home—but we also are architectural color experts and ultimately hope to present the true message of what that house can be. It is a wonderfully unique and creative solution that is required and that we strive to provide for our clients—AND is the reason why our role is so important as Storyteller/Consultant/Designer.

Online Resource for Homeowners

Online Resource for Homeowners

We get calls and emails on a fairly consistent basis from homeowners who are looking for advice on specific painting issues—whether they are wondering what time of year to paint or attempting to paint an appropriate color sample on their home. We want to make sure each customer or DIY'er is armed with helpful information. A great resource we often reference ourselves is a website with a wealth of knowledge and practical advice—The House Painting Guide

The House Painting Guide is a valuable tool for researching information on painting your home—from learning about the painting process to specifics on the actual paints themselves. You can get started in your home renovation with the help of this website's tools and tips—and as they suggest, turn to expert color consultants—The Color People—for our added design expertise and experience in the field of exterior architectural color in order to complete the vision you have for your home.

Here are a few of the comments and reviews from clients we have worked with in designing a custom color scheme for their homes. 

“I do believe we have the best looking, most tasteful house in town!  I would have never thought of these colors, but they work so well.  I have been delighted with the results - it approaches a perfect match of color to my sensibilities.”   - Keith

“Your service saved us alot of headaches and near misses.  Although my husband and I have a good design sense, I knew instantly from seeing your color choices and placements that they would work, without even having to see the final result.  Thank you again for your artistry and professionalism!”   - Katherine

“It takes a real expert to not only choose compatible colors but to arrange them tastefully and with respect to what is authentically correct and appealing.  We are extremely satisfied with The Color People and would enthusiastically recommend you to anyone!”   - Barry

“Every time I drive up to our home, I appreciate your amazing talents!”   - Libby

PRO TIP

PRO TIP

PRO TIP:

Dark colors go on the bottom - light ones on top! That is because people perceive dark as being heavy and if the heavy part is not at the bottom the building will feel disconcertingly top-heavy.

It’s time for homeowners to get back into shape—so muscle up, grab the phone (or click on the CONTACT US NOW button on our homepage) and seek professional help with your home’s exterior renovation! You only have one chance to make the right impression and that is what The Color People are expert at.

Palm Springs, California

Palm Springs, California

I just returned from a trip to Palm Springs, California. As anticipated, I found a renewed sense of architectural richness and variety and beyond that, a renewed faith that there are indeed people and places living in color. They are not afraid to use this powerful tool and creative force of color in every possible outlet.

There is an energy in the culture, the landscape and in the overall spirit of this special locale. Not only does great and renown architecture exist here and continue to develop with new construction and design—but you find this unique energy in the simplest of products and settings as well.

There is a thriving scene of sophisticated travelers, retirees and locals alike. You can tell that there is a great pride in the city's innovative and edgy purpose. It makes you truly appreciate how uninhibited design evolution can create an environment we long to be in.

In the coming weeks we will be featuring imagery from these travels on our various social media platforms (Facebook, LinkedIn, Pinterest and Instagram) so please check them out—enjoy and put Palm Springs on your destination wish list.

Inspiration

Inspiration

I was told once that the key to being an excellent designer is being inspired. I have been poring over a book about Alphonse Mucha that has given me a means to finding creative energy in my work and in my daily living as well.

Alphonse Mucha was a Czech painter and decorative artist born in 1860. He moved to Paris in his late twenties and was producing magazine and advertising illustrations. Mucha got his big break in 1894 when visiting a local print shop. He heard about a need for a new poster advertising a play featuring Sarah Bernhardt, the most famous actress in Paris. The poster he designed was a huge hit and garnered the attention of many, including the actress herself who signed Mucha on to do work for her throughout the next 6 years.

The multitude of his paintings, posters, advertisements, illustrations and other design work led to the term The Mucha Style—and became better known as Art Nouveau (French for "new art").

This stylistic form of art and design, with its universal aesthetic and luscious colors, inspires us in our lives and in the designs we work to create everyday.

Historic Denver

Historic Denver

As color consultants we are always looking to the latest information on trends and current marketing influencers. Our involvement with the premier international forecasting group, CMG (Color Marketing Group), is vital to staying aware and on top of what is happening not only in the design industry but also in every single trade that is creating or selling products period.

Just as relevant to our work as looking forward is—so too is looking back. We study architecture and design from decades and centuries past that has shaped our history and our modern day culture as well. Without the knowledge and appreciation of former styles, theories, practices and artistic language, how would we be able to build upon those examples—or know how or what to preserve?

Much of what has been lost in our aesthetic is due in part to an unwillingness to investigate our past. There is so much grace and beauty in the simple yet powerful use of proportion. The architects and designers of the Victorian era seemed to carry this innate sense of balance and proportion throughout their work in ways we no longer pay attention to in many cases. This example highlights the value of not only being educated in the history of our arts but also being conscious of our design decisions moving forward.

We have the right and privilege to design, build and shape our future. We therefore must also work to preserve, advocate and educate—the three pillars to sustaining and strengthening our communities, as Historic Denver promotes in their mission statement. We have been a part of this local organization for many years. We are included in their resource list of trusted and qualified tradespeople helping others to preserve and sustain valuable buildings around Denver. 

Another equally important resource to our city is Discover Denver who has partnered with Historic Denver in helping to identify buildings that are significant historically, architecturally and culturally. They are building a citywide survey that will help tell Denver's story. We believe this to be a very worthy cause and we appreciate everyone involved in these efforts. The Color People has provided architectural color consulting services for many of these important buildings and we continue to be involved in designing exterior color schemes for historic spaces all over the city of Denver, the state of Colorado and many other states nationwide.